Product Management

Meet customer needs through greater collaboration

Become Customer-centric

Step one in any digital transformation initiative must be a dedicated effort to truly understand the needs of the customer. According to the Standish Group, 64 percent of features in an average enterprise application are “rarely” or “never” used. That means that almost two-thirds of all development time, costs and resources are wasted on features that were never needed by the customer. So how do you ensure you are creating features that your customers actually want and will use? By placing the customer at the forefront of development and transitioning to products with value streams.

Problem Space Exploration

Problem Space Exploration Survey

If you’re looking for ways to improve your team’s Product journey, get started with our Problem Space Exploration. This 4-minute survey will provide you with personalized feedback from our Product SME to help you discover your Association’s strengths and weaknesses in delivering digital products.

Take the Survey

Goodbye, Project Management.

Hello, Product Management.

To provide the best customer experience, you must transition your teams into the product journey, rather than follow the traditional project management practices. Why? By better understanding the problem space, you can create optimized products faster, cheaper and focused on two key things: the customer and quality. Product Management focuses on customer value rather than stringent timelines or fixed scope. In uncertain times like these, it equips firms with multiple Lean and Agile practices to stay flexible and true to the customer needs.

Introducing Product Genome

We believe organizations should take a customer-centric view aligned to solving the customer needs and issues in a fast-paced, Agile manner while reducing their development costs. However, a systematic and disciplined approach is needed to optimize the development effort without compromising quality.

Designed by Anant Dhavale, Product Genome is xScion’s holistic consulting framework that looks at Product Management in a structured way with a focus on defining the customer problem space. Product Genome helps enterprises to utilize the best and most applicable practices from other industry frameworks to fast track their Product Development efforts and reduce go-to-market timelines significantly. Whether you are just starting on the Product Management journey or have an existing practice, we can help you maximize your business goals.


Partnering with Industry Leaders

Helping organizations understand and visualize their technology costs will improve business outcomes and create lasting value. xScion partners with Apptio to ensure clients and their teams understand how to develop requirements, use cases and reporting information to get the most of their cost visualization using Apptio.

Learn more about our Partners

“Product Management helps an organization create a clear product vision that is centered around the customer. It accelerates the time it takes to realize the business value, enhancing the value proposition of your organization in the marketplace. “

Product Owner


Agile Product Design & Development

Build customer experience Design Thinking including Product Vision and Strategy

Problem Space Exploration

Discover Product Management maturity across customer experience, technology and frameworks

Product Genome

Deliver technology implementations with end-to-end support for software product development

Success Stories

Agile Product Development and Delivery of Customer Service Portal

Agile Product Development and Delivery of Customer Service Portal

Learn how xScion helped a large federal health payer develop a platform to provide 4 million members a one-stop shop for member information with full digital functionality.

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User Experience Re-design for a Healthcare Claims Processor

User Experience Re-design for a Healthcare Claims Processor

Read how xScion helped a healthcare claims processor reduce customer service calls by 500% and overall business costs by 25% through Product Design and Architecture expertise.

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Agile Product Management Transformation

Read how xScion helped a global pharmaceutical nonprofit improve their overall efficiency by automating processes and implementing Business Process Management Software (BPMS).

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Latest Thinking

Overcome the Top 4 Transformation Challenges: xScion Infographic

Overcome the Top 4 Transformation Challenges

Learn tips and tactics to align behind a shared vision, gain buy-in and overcome other commonly observed transformation hurdles to ensure you transformation is successful.

Download Infographic…

xScion: Product Genome

Product Genome

Learn how Product Genome helps enterprises utilize the best and most applicable practices from other industry frameworks to fast track their Product Development efforts and ultimately leads to the development of unique products.

Download eBook…

How to Use Product Management to Drive Digital Transformation

How to Use Product Management to Drive Digital Transformation

Learn how Product Management can help overcome common transformation challenges and optimize value by putting the customer at the center of Product development and implementation.

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Ready to Turn Change Into Value?

Our team of experts are ready to help.