Maximizing Your Online Searches
9 Aug
Last week I attended a five day webinar put on by Brown Bag Recruiter, hosted by Amitai Givertz. The main focus was on how to get the most out of your online searches using Google, LinkedIn, Twitter and similar websites. Givertz had many good tips that I thought I’d pass along.
He says there are six rules recruiters must remember when searching through the massive amounts of information on the Internet.
1. Stay singularly focused
2. Understand the game
3. Stay lean, mean, and undercover
4. Creating avoidance will kill you
5. Stop making friends
6. Don’t bite off more than you can chew
I think the common theme in these rules is searching and networking is about quality, not quantity. It doesn’t necessarily matter if you have 20 or 200 connections on LinkedIn, but rather how you use those connections.
He highlighted the value of using Boolean search strings in Google because Google turns up with millions of websites and to have to go through pages and pages of irrelevant material is time consuming. The basic Boolean operators are: AND, OR, NOT, (), and “ “. These operators are designed to expand or limit your results and create a more targeted search.
Aside from Boolean searching he also suggested using these commands and operators for searching within Google:
Insite:
Intitle:
Inurl:
Filetype:
Ext:
Happy searching!





